1 of 3 | Kid Rock is set to headline an alternative Super Bowl Halftime Show organized by the conservative organization Turning Point USA. File Photo by Bonnie Cash/UPI | License Photo
Kid Rock and Lee Brice are set to headline an alternative Super Bowl Halftime Show Sunday evening when the Seattle Seahawks and New England Patriots face off at Levi’s Stadium in Santa Clara.
Brantley Gilbert and Gabby Barrett are also confirmed to perform on the All American Halftime Show, which was organized by the late Charlie Kirk’s conservative organization, Turning Point USA.
THE LINEUP FOR THE ALL-AMERICAN HALFTIME SHOW IS HERE!
Watch Kid Rock, Brantley Gilbert, Lee Brice, and Gabby Barrett THIS SUNDAY pic.twitter.com/xwurEhdB13— Turning Point USA (@TPUSA) February 2, 2026
The concert will be streamed live on TPUSA’s social media sites and on cable TV’s Real America’s Voice and TBN channels at about 8 p.m. ET.
Grammy-winning artist Bad Bunny, a vocal critic of the Trump administration and its immigration policies, is set to take the stage during the NBC/Peacock broadcast of the biggest pro football game of the year. He has not shared whether other stars will join him.
Kid Rock discussed the plans for his rival TPUSA concert during a recent appearance on the morning chat program, FOX & Friends.
“I think, really, Turning Point read the room and just, at the end of the day like [filmmakers] Taylor Sheridan and Tyler Perry have, they realized there’s a big portion of this country, like it or not, that’s underserved entertainment-wise,” the musician said.
“We’re just going to go play for our base — people who love America, love football, love Jesus. And it’s pretty much that simple,” he added. “And, of course, the media and the haters are going to try to detract from it and I would like to get this point across once again when I say — I think I speak for Turning Point and all the artists involved — that none of us are approaching this with any hate in our hearts at all. It’s just a love for our base and love for music, our country, and everything else.”
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